Writing an Effective Advertisement

This guide and template support volunteer involving organisations to write effective advertisements for volunteer roles. It focuses on clearly describing the role, outlining expectations and appealing to potential volunteers in a clear and engaging way.

The resource is designed for volunteer managers and organisations seeking to attract suitable volunteers by clearly communicating role requirements and opportunities.

Benefits for volunteer managers

• supports clear and consistent volunteer role advertising
• helps communicate roles, responsibilities and expectations effectively
• improves the likelihood of attracting suitable volunteers
• saves time by providing a simple, reusable structure.

How to apply this resource

This resource is most useful when creating new volunteer advertisements, reviewing existing ads, or preparing to promote volunteer opportunities across different recruitment channels.